The best way to create a memorable brand is by having a strong foundation. You can start by creating a professional brand kit that includes everything from colors and fonts, to photos and icons. In this article we’ll dive into the importance of branding, how to create the perfect kit and more!
Brand Kit
A brand kit is simply a collection of assets that are used to help establish your brand.
It should include any visuals or text you’d want to use on social media, business cards, and other places.
A good place to start looking for the right template is Behance, which has an extensive library (and offers some free downloads). You can also use Canva or InDesign if you have them available.
Brand Importance
Your brand is everything that your customers think of when they think about you. It’s what you promise to them, and it’s how people perceive you. Your brand is your reputation, personality, and identity all rolled into one.
- Brand = Promise + Perception
- Brand = Reputation + Personality + Identity
Timeless Brand
There is no question that a brand should be memorable and relevant to its audience. However, does it matter if your brand is timeless? The answer is YES! Your brand needs to be timeless in order for it to remain relevant as time goes on. By being timeless, you can stay competitive in the marketplace even after new products come out or new competitors enter your industry.
Clients can trust you with your branding
As an expert in your field, you know that clients can trust you with their branding. You’ve spent years learning the fundamentals of design and typography, studying color theory and laying out pages. Your portfolio is filled with beautiful work because you take pride in the quality of what you produce.
You are more than a hired gun; you are an artist with a vision for projects that will impact the way people understand your company—and themselves—for years to come. Clients want someone who understands what they do, who can create meaningful connections between them and their customers through thoughtful design decisions. They need someone who has earned their trust over time so they don’t have to worry about whether or not their brand will look good on paper or screen; instead, all they have left is focusing on doing what makes them successful: creating quality products or services that make life easier for others
Color Palette
Avoid using too many colors. The color palette you choose should be easy to read, and it should represent your brand. If you use too many colors, they might not all be noticed by viewers because they will blend together as one mass of color. It’s best to have just two or three primary colors in your palette (and more if you want to add some accent pieces).
Fonts
A good font is easy to read. Your logo should be legible at large sizes. You don’t want people struggling to figure out what your brand is saying, or worse, not picking up on the message at all because they were too busy trying to figure out what it says!
A good font is unique and memorable. If you’re going for a very traditional feel, then go ahead and use one of the tried-and-true fonts that have been around for years (like Times New Roman). Or if you’re going for something more modern and contemporary, try looking through some of the websites below which showcase modern fonts: [Fontsquirrel](https://www.fontsquirrel.com/fonts), [Google Fonts](https://fonts.google.com/), [DaFont](http://www.dafont.com/)
Iconography
Iconography is a powerful way to communicate the personality of your brand, and the icons you choose can help customers recognize it.
An icon is a symbolic representation of something. It’s an image or character that conveys an idea or concept quickly. For example, when someone sees the letter “B” they think of book, bird, boy or ball depending on their experience with this shape. When someone sees an icon they also make assumptions about what it means and what company it represents. To create an effective logo system use icons that are immediately identifiable as part of your brand identity while still being unique enough to stand out from competitors’ logos.
Imagery
A professional and memorable brand image is made up of the following:
- Original imagery. Images should be original, high quality and relevant to your business. They should be consistent with the overall theme of your brand, but also stand out as something different and unique.
- Appropriate for your target audience. You need to consider who you’re trying to reach with your products or services, as well as how they will respond to certain types of imagery that may not be appropriate for everyone (for example, if you sell t-shirts online aimed at teens then it would probably be best not to use any raunchy images).
- Clear and concise messaging that can easily convey what you do in just seconds — this means using simple language without being overly wordy (especially when writing copy for social media posts), avoiding jargon when possible and making sure any information included within an image is easy-to-read from afar (don’t include tiny text at the bottom corners!).
A brand is your promise to your customers.
A brand is the promise you make to your customers. It’s what they can expect from you, and it must be delivered consistently in every aspect of your business. Your brand tells them what to expect—and then exceeds their expectations by delivering on those promises.
There are four key components of a brand:
- A name that clearly describes the product or service being offered
- A logo that visually represents what you’re selling
- Brand colors that match the feel and tone of your company
- A tagline or slogan (or both) for an added touch
Conclusion
With a strong brand, you’re not just telling your customers that you can be trusted but also telling them what to expect from you. A great brand is the foundation for everything else in business. It sets up a relationship between the customer and your company and gives them insight into what kind of experience they will have when working with you.
If you’re not using your brand to help you stand out and attract clients, then you’re missing out on an opportunity to grow your business.
The best way to create a memorable brand is by having a strong foundation. You can start by creating a professional brand kit that includes everything from colors and fonts, to photos and icons. In this article we’ll dive into the importance of branding, how to create the perfect kit and more!
Brand Kit
A brand kit is simply a collection of assets that are used to help establish your brand.
It should include any visuals or text you’d want to use on social media, business cards, and other places.
A good place to start looking for the right template is Behance, which has an extensive library (and offers some free downloads). You can also use Canva or InDesign if you have them available.
Brand Importance
Your brand is everything that your customers think of when they think about you. It’s what you promise to them, and it’s how people perceive you. Your brand is your reputation, personality, and identity all rolled into one.
- Brand = Promise + Perception
- Brand = Reputation + Personality + Identity
Timeless Brand
There is no question that a brand should be memorable and relevant to its audience. However, does it matter if your brand is timeless? The answer is YES! Your brand needs to be timeless in order for it to remain relevant as time goes on. By being timeless, you can stay competitive in the marketplace even after new products come out or new competitors enter your industry.
Clients can trust you with your branding
As an expert in your field, you know that clients can trust you with their branding. You’ve spent years learning the fundamentals of design and typography, studying color theory and laying out pages. Your portfolio is filled with beautiful work because you take pride in the quality of what you produce.
You are more than a hired gun; you are an artist with a vision for projects that will impact the way people understand your company—and themselves—for years to come. Clients want someone who understands what they do, who can create meaningful connections between them and their customers through thoughtful design decisions. They need someone who has earned their trust over time so they don’t have to worry about whether or not their brand will look good on paper or screen; instead, all they have left is focusing on doing what makes them successful: creating quality products or services that make life easier for others
Color Palette
Avoid using too many colors. The color palette you choose should be easy to read, and it should represent your brand. If you use too many colors, they might not all be noticed by viewers because they will blend together as one mass of color. It’s best to have just two or three primary colors in your palette (and more if you want to add some accent pieces).
Fonts
A good font is easy to read. Your logo should be legible at large sizes. You don’t want people struggling to figure out what your brand is saying, or worse, not picking up on the message at all because they were too busy trying to figure out what it says!
A good font is unique and memorable. If you’re going for a very traditional feel, then go ahead and use one of the tried-and-true fonts that have been around for years (like Times New Roman). Or if you’re going for something more modern and contemporary, try looking through some of the websites below which showcase modern fonts: [Fontsquirrel](https://www.fontsquirrel.com/fonts), [Google Fonts](https://fonts.google.com/), [DaFont](http://www.dafont.com/)
Iconography
Iconography is a powerful way to communicate the personality of your brand, and the icons you choose can help customers recognize it.
An icon is a symbolic representation of something. It’s an image or character that conveys an idea or concept quickly. For example, when someone sees the letter “B” they think of book, bird, boy or ball depending on their experience with this shape. When someone sees an icon they also make assumptions about what it means and what company it represents. To create an effective logo system use icons that are immediately identifiable as part of your brand identity while still being unique enough to stand out from competitors’ logos.
Imagery
A professional and memorable brand image is made up of the following:
- Original imagery. Images should be original, high quality and relevant to your business. They should be consistent with the overall theme of your brand, but also stand out as something different and unique.
- Appropriate for your target audience. You need to consider who you’re trying to reach with your products or services, as well as how they will respond to certain types of imagery that may not be appropriate for everyone (for example, if you sell t-shirts online aimed at teens then it would probably be best not to use any raunchy images).
- Clear and concise messaging that can easily convey what you do in just seconds — this means using simple language without being overly wordy (especially when writing copy for social media posts), avoiding jargon when possible and making sure any information included within an image is easy-to-read from afar (don’t include tiny text at the bottom corners!).
A brand is your promise to your customers.
A brand is the promise you make to your customers. It’s what they can expect from you, and it must be delivered consistently in every aspect of your business. Your brand tells them what to expect—and then exceeds their expectations by delivering on those promises.
There are four key components of a brand:
- A name that clearly describes the product or service being offered
- A logo that visually represents what you’re selling
- Brand colors that match the feel and tone of your company
- A tagline or slogan (or both) for an added touch
Conclusion
With a strong brand, you’re not just telling your customers that you can be trusted but also telling them what to expect from you. A great brand is the foundation for everything else in business. It sets up a relationship between the customer and your company and gives them insight into what kind of experience they will have when working with you.
